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Outdoor improvements boom during lockdown

With holidays cancelled, day trips abandoned and working from home the norm, the impact of the Coronavirus outbreak continues to be felt.

But thanks to some glorious spring sunshine, many of us are still able to enjoy some time outside. Which means the focus for home improvements has firmly shifted to our outside space.

Recent research from Composite Prime – a British manufacturer of sustainable composite decking – has shown Google searches for decking in the UK doubled in the week the nation was put on lockdown.

Data from the search engine revealed interest in the term ‘decking’ had doubled within the homes and interiors category in the five days following the UK lockdown announcement on March 23.

Composite Prime Sales Director Charles Taylor said: “This backs-up an increase in consumer enquiries we have been receiving. For both samples and for customers wanting to know where to buy our products.

“Consumers are wanting something to do whilst on lockdown – they are cancelling holidays and accepting the fact that this summer they may be staying at home, thus disposable income is going into home improvements such as making their garden and outside spaces more appealing.”

Composite Prime, carried out research using the Google Trends platform which takes account of over 3.5 billion searches a day.

While Google Trends doesn’t show exact search volumes it shows increases in interest by providing a ‘normalised’ score of between 0 and 100 against particular terms and categories.

Recent data shows the interest score for the term ‘decking’ jumped from 50 on March 23 when the initial lockdown announcement was made, to 100 on March 28, showing a doubling of interest for the term within the homes and interiors category. SInce then it has jumped again to over twice the interest from the same time last year.

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